Does keyword research scare you?
What if I told you keyword research will get you more buying customers to your site?
Would you still avoid keyword research?
Why avoid learning about the best way to bring visitors to your blog?
Ninety percent of online marketers struggle to get traffic to their sites. Why? They hurry past keyword research which is the very foundation of all online business. Research is the foundation, plan, and blueprint of online businesses. Whatever you want to call it, you must learn how to do it.
Too many new marketers gloss over keyword research and start building a business blog. Slow down do not jump immediately to building a business blog!
Creating a blog for your business is a fun project. However, in order to make your blog profitable, take the time to research and plan before beginning. A dressmaker does not cut material and start sewing before laying out the pattern; a carpenter does not build a house without studying the blueprint.
Researching your keywords is your pattern or blueprint for your online business. Without the research you will not be able to define your top niche markets and your customers will not find your site. Customers are what business is all about.
What Four Things Will Keyword Research Tell You?
Relevancy: You will know if your keywords are relevant to your product. Relevant keywords are words that accurately represent your product. For example say you chose the keywords silver guard to promote one of your products. Now do you mean:
- Silver guard – a solution for the storage of silverware?
- Silver guard – a membership site for masterminding?
- Silver guard – a video game?
- Silver guard – a silver solution for an antibiotic mouthwash?
You want your customers to find your site without having to dig through a bunch or useless information. Relevant keywords make it easy for your customer to find you.
Traffic: You will know how many people are actually searching for your product. You need to know two things: 1) is anyone searching for your product and 2) how many people search for your product every month.
Competition: You will know if your competition is strong or weak. You do not want hundreds of thousands of competing websites; on the other hand, you do need some competition. If there is no competition, then your product is not in demand.
Money: You will know if people are buying your product online. Do your keywords have value? Are your keywords buyer keywords? Are your visitors interested enough to buy?
By taking the time to do keyword research you will know the answers to these questions before building your site.
This is where excellent online sales training begins.
You begin by brainstorming your products to find top niche markets. Take a look at the following examples of niche products.
The health and wellness industry is a huge market, not a niche market. People with digestive issues are part of the target market for the health and wellness industry, but still not a niche market. Break it down further by looking at the ingredients in your product.
Then research one of the ingredients. For example if slippery elm is one of the ingredients, find out how many people are searching for slippery elm supplements. It may be a good micro niche market for you. But you won’t know unless you do the research.
Arthritis is another huge market in the health and wellness industry. So now brainstorm all the things people may be searching: joint pain, sore knuckles, and inflamed joints. This is part of the research process. You keep going until you find the best words for your products.
Next take all your keywords to Adwords, the Google keyword tool. This tool is free to use and will give you a good idea of how many searches are done each month on your keywords. Also it will let you know about the strength of your competition.
Going through this process is vital for the success of your online business.
Online entrepreneurs struggle to get traffic to their websites and blogs; however, by taking the time to do keyword research before building a site you can be in the top ten percent of online marketers.
Still feel like avoiding keyword research?
I can help to take away your pain and guide you toward top niche markets. Find out how you can get started today.© 2011 Corinne Floyd, All rights reserved worldwide