Building business relationships via commenting on blogs can be compared to walking into a social gathering and joining in on a conversation.
At a social gathering there are some people who are interesting to talk to and some who bore everyone by talking all about themselves. 
Good blog comments add to the conversation just like good conversationalists add to a discussion. The quality of your comments indicates that you actually read the blog and ‘listened’ to what the blogger had to say.
Building business relationships online can be very beneficial for your business. However, you do not want to be like the person who dominates a conversation with boring irrelevant stuff.
Your comments must be knowledgeable, informative, and friendly.
One of the best resources for commenting is Dale Carnegie’s book How to Win Friends and Influence People* that was published in 1936.
You may be wondering how a book published over seventy years, before any business even went online, could be one of the best resources for building business relationships. commenting online, and creating a marketing blog.
Building business relationships, online or offline; it makes no difference. The principles remain the same.
How to Win Friends and Influence People is full of interesting stories that explain the principles and how to use them.
Building Business Relationships by becoming a friendlier person.
“If you want to gather honey, don’t kick over the beehive.” Dale Carnegie
Here are Dale Carnegie’s 9 fundamental techniques in dealing with people.
Write these out and keep them in front of you when make comments on social sites such as Facebook , Twitter and on blogs.
- Don’t criticize, condemn or complain.
- Give honest, sincere appreciation.
- Arouse in the other person an eager want.
- Become genuinely interested in other people.
- Smile.
- Remember that a person’s name is to that person the sweetest and most important sound in any language.
- Be a good listener. Encourage others to talk about themselves.
- Talk in terms of the others person’s interests.
- Make the other person feel important – and do it sincerely.
Dale Carnegie stated that the sole purpose for writing the book was to help you solve the biggest problem you face: the problem of getting along with and influencing people in your everyday, business and social contacts.
In order to influence others with your comments you need to be friendly, courteous, succinct, and write something that is worth writing. Comments like “way to go”, “great post”, “nice site”, are useless. They can be compared to the irrelevant spoken comments you often hear at offline social gatherings.
Building business relationships online requires the same care and attention –even more so because once your comments are published you have no control over where they go and who will read them. In fact, they can go virally around the world very rapidly.
A classic (originally published in the 30′s) and a must-have, this timeless piece of work can help just about anybody get along better with others and win them over to their way of thinking. Don’t have a lot of time to spare? Don’t worry. The book is divided into short sections, each one devoted to a particular principle that is well illustrated with many practical examples. In this way, you can read a chapter quickly, stop and do other things you have to do if necessary, and get back to the book when you have time- all without losing continuity. Amazon Review
How to Win Friends and Influence People is a timeless book that everyone whether they are building business relationships, or not, can receive great benefit from – if they read it and apply the principles.
To Your Success,
Corinne Floyd
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*Carnegie, D. (1936). How To Win Friends And Influence People. New York, New York: Simon and Schuster.
