There’s a big problem with top

niche markets…

 

The more you think about your top niche market idea.

The more you like it….

The more you like it, the more you think others will like it!

And so you go ahead and buy a domain name, build a blog, and then look for keywords.

Oops!! There is the big problem!

You did things in the wrong order.

Finding top niche markets is a challenge for new online marketers.  They tend to hurry through keyword research; then settle on an idea that is not a profitable business idea.

Does this sound like something you have done?  I know I am guilty of rushing ahead to later discover that I am a teeny, weeny guppie in an enormous ocean.

The first website I built I am sure Google never even found it!

Guess what I named it!!  Health and Total Wellness.com! Now guess how many competing websites are represented in Google.   There are 23,300,000 competitors.  That is definitely not a top niche market.

At the time, I did not know and the tutorials that came with building the website did not explain…

How to find top niche markets.

Their advice was to choose a domain name that was easy to remember and represented the products on the website.

So I hummed and hawed for a few days and came up with health and total wellness.  The only reason I added the word total is because health and wellness was already taken!!  Dah!   Does that sound like how to find “top niche markets” to you?

I wish that I knew then, what I know now about finding top niche markets.

Don’t we all wish that?

Well, this is what I have learned and would like to share with you.

There are big markets and then there are humongous markets like the health and wellness industry.  Anything over 30,000 competitors is considered a full-fledged market.  To find ideas for top niche markets you must begin by looking for under 30,000 competitors. And to discover a profitable micro niche you are looking for under 13,000 competitors.

Go to Google and in the search window type in the words Health and Wellness you will see the number  51,900,000 underneath the search window by the word Search.  This number means that for those words a Broad Match search brings that many competitors.  Now put quotes around the words like this:  “Health and Wellness” the quotes narrow your search down to a Phrase Match search.  In this case you now have 43,000,000 competitors.

Next brainstorm for a smaller piece of the health and wellness pie; try searching Digestive System.  You will see that there are 17,500,000 competitors.  You are still a long way off from a niche market, but do not give up!!   Put the quotes around “Digestive System” and you will see the number drop to 13,400,000.

Brainstorm your product – what ingredients are in your products that people could possibly be searching for?  Here is an example:  Slippery elm bark is an herb that is known for being beneficial for the digestive system.  Is anyone searching for slippery elm, slippery elm bark, or slippery elm bark benefits?

Do both Broad and Phrase Match Searches

Take a look at these results:

•     Slippery elm  -  Broad Match is 1,220,000 and Phrase Match is 1,120,000
•     Slippery elm bark  -  Broad Match is 528,000 and Phrase Match is 42,000
•     Slippery elm bark benefits  -  Broad Match is 31,700 and Phrase Match is 6,410

By taking a look at the number of competitors there is a possibility that slippery elm bark benefits would make a top niche market product.

Keep in mind that this is only the beginning of your research.  You know how many competitors you have; now you need to know how many people are searching for slippery elm bark benefits.

Also, you want to find one good primary keyword and up to 10 secondary keywords.  Secondary keywords are keywords that provide synonyms for your main keyword.

Now do you understand why doing the keyword research is much more professional and business-like than humming and hawing for a few days and picking a name out of the air? (like I did!!)

Happy Hunting (for top niche markets!!)

Corinne Floyd

 

 

 

 

© 2011 Corinne Floyd,  All rights reserved worldwide

Tagged as: keyword research, niche website ideas